With an urban approach, free of rules, a visual system filled with textures and vibrant colors, the brand finds distinction and invites the user to discover each of ZOOVAPE’s essences.
![](https://weinen.net/wp-content/uploads/2019/05/d6d92d78852717.5cb0d4747eced.jpg)
The goal was to create the visual identity and its products —a family of labels where each flavor is identified through a color and an animal with related characteristics.
![](https://weinen.net/wp-content/uploads/2019/05/edb94678852717.5cb0b3e93f0df.jpg)
The textures are the result of the superposition of each animal in different stances, reinforcing the concept of discovery throughout the brand.
![](https://weinen.net/wp-content/uploads/2019/05/b7333278852717.5cb0d4747f271.jpg)